History
The Founding
2014
As a vintage watch collector, Moreno was inspired by the stories and experiences embedded in his personal timepieces. With a desire to preserve the aesthetic of classic pieces while infusing them with modern craftsmanship, he aimed to create watches that offer a timeless feel.
Ibarra was established to carry forward this vision, crafting timepieces that not only honor the past but also pave the way for new experiences and memories with each wearer.
The President's Watch
2017
Ibarra's prominence was significantly boosted when then Philippine President Rodrigo R. Duterte proudly wore an Ibarra timepiece and showcased it to the media during a press conference at Davao International Airport before his meeting with Russian President Vladimir Putin.
In the same year, Ibarra was honored to be selected as the Official Timepiece of the ASEAN50 Special Celebration.
This recognition underscored Ibarra's exceptional craftsmanship and commitment to excellence, solidifying its reputation as a leading Filipino watch brand.
A Hero's Time
2019
Ibarra introduced the Sucesos, a timepiece inspired by one said to be owned by Philippine National Hero Dr. Jose Rizal.
The Sucesos showcased an aesthetic consistent with the period of Rizal's original watch and featured a Swiss SW210-1 Manual Wind movement, marking a first in the Filipino microbrand scene.
The model was scheduled to be released only in 158 pieces. However, the development and production was cut short due to the global health crisis that broke out soon after.
History at the Games
2019
Ibarra was chosen as the Official Timepiece of the 30th Southeast Asian (SEA) Games.
This recognition further cemented Ibarra's status as a leading Filipino watch brand, celebrating its craftsmanship and contribution to significant regional events.
An Odyssey Begins
2021
During the peak of the pandemic, Ibarra significantly downsized its operations; however, amidst these challenges, they collaborated with the Filipino microbrand Argos Philippines to create the 'Odyssey' timepiece.
This collaboration showcased Ibarra's expertise in crafting a timepiece that blends utility with elegance.
As a result of this successful project, Ibarra's founder was later invited to assume the role of Technical Director at Argos Philippines.
A Founder's Independent Journey
2022
Upon relocating to Tokyo, Japan, Moreno embarked on a personal horological journey to delve into the art of watchmaking.
Inspired by fellow independent watchmakers, his focus shifted towards the meticulous craft of 'hand-made' techniques, beginning with the intricate decoration of watch movements using traditional artisanal methods.
He then launched his personal website a few years after.
New Beginnings
2023
Ibarra reintroduced itself with the launch of the Trofeo, a timepiece that embodied the elegance and simplicity reminiscent of quartz watches from the 1970s and 1980s.
Available in multiple color variants, the Trofeo also debuted with an exclusive Philippine Edition commissioned by one of the country's premier museums.
This marked the first time Ibarra used a block font for its logo.
Rekindling the Fire
2024
The brand decides to introduce its first mechanical timepiece since the global health crisis with an updated version of the Mariano Automatic from 2018.
This release will set the tone for Ibarra in this new chapter of its history.